Qatar WC, Olympics could clash

The Qatar World Cup, if moved to January as suggested, could clash with the 2022 Winter Olympics.

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Lausanne, Switzerland – Fifa said on Thursday that talk of dates for the 2022 World Cup in Qatar was “speculative,” as suggestions of holding the event in winter raised the prospect of a clash with the Winter Olympics.

The president of world football's governing body, Sepp Blatter, said last week that he expected that Qatar's cup would be held in the winter, after the emirate was controversially chosen for 2022 despite its searing summer heat.

While that would represent a historic shift for the world's most popular sports event, the idea also brought about the possibility for the first time of a clash with the Winter Olympics, which is held in the same year.

“There had never been any reference to a date,” a Fifa spokesperson told AFP, while confirming that Blatter “expects that Qatar will be a winter World Cup.”

“What he stressed is that first the request must be made by the organising committee of Qatar,” the spokesperson added, insisting that talk about more specific timing was “speculative” for now.

Blatter has said the issue could be discussed at a Fifa executive committee meeting in March.

“Given that both the IOC (International Olympic Committee) and Fifa distribute revenues across the global sport industry, there is a need to ensure that a winter world cup does not negatively impact on the ability to generate revenues,” said Geoff Walters, of the Birbeck Sports Business Centre at London University.

While it was bidding, Qatar outlined high tech and innovative plans for cooled stadiums for the World Cup. Its organisers showed little sign of preparing to stage the event in the cooler winter climate in the Gulf.

So far, the Winter Olympics, which are staged every four years, have been held in the northern hemisphere during the coldest or most snowbound period around February. The International Olympic Committee will choose a host for 2022 in four years' time.

“If it was decided that the World Cup will take place in the winter months of 2022 then Fifa will have to work with the IOC in order to avoid a clash,” Walters explained.

“There are a number of key stakeholders that such a clash could impact on, including the broadcasters and sponsors.”

Any impact on TV audiences would make them “less inclined to pay the substantial sums involved in televising and being associated with the events leading to a reduction in revenue,” he added.

Both the Winter Olympics and World Cup command big television audiences, rights and sponsorship deals, some of which have only just been sealed or are in the course of being negotiated.

The IOC was holding a regular executive board meeting on Thursday for the first time since Fifa's president – who is also an IOC member – made his suggestion. – Sapa-AFP

Source: http://www.iol.co.za/qatar-wc-olympics-could-clash-1.1011721

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