Los Angeles Galaxy footballer David Beckham’s brand appeal seems to be as strong as ever.
|||London - David Beckham's income from personal sponsorship deals rose by 30 percent last year, signalling the enduring strength of the Los Angeles Galaxy player's brand appeal.
According to figures released by Britain's Companies House, revenue for the company which handles Beckham's endorsements was 14.9-million pounds in 2010.
In 2009, Footwork Productions received 11.4-million pounds from companies including sportswear manufacturer Adidas.
The accounts also showed that the 36-year-old former England captain received 11.6-million pounds from the company compared with nine million pounds the previous year.
A separate company, Brand Beckham, receives a share of the merchandising revenue he generates for the Galaxy as well as joint endorsements with his wife, Victoria, including their range of fragrances.
A third revenue stream in 2010 was Beckham's guaranteed $6.5-million annual salary from the Galaxy.
He is currently deciding what to do when his five-year Major League Soccer contract expires in November. Several European clubs have expressed an interest in signing the former Manchester United and Real Madrid player - including French side Paris Saint-Germain and Premier League clubs Tottenham and Queens Park Rangers. - Sapa-AP
Source: http://www.iol.co.za/beckham-boosts-sponsorship-earnings-1.1152305
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